Advertising is more than just intelligent slogans and eye-catching images. It is a powerful force that influences how people perceive products, form opinions, and finally make buying decisions. Whether it’s a short video clip on social media, a billboard on the highway, or a product placement in a movie, advertising plays a subtle but persuasive
Read moreAdvertising is likely one of the strongest tools businesses use to affect consumer behavior. From the catchy jingles on TV to the personalized ads in your social media feed, advertisements are designed to form our perceptions and drive us toward making a purchase. However what makes ads so effective in influencing our purchasing choices? Understanding
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