Advertising has advanced into a science of persuasion, deeply rooted in human psychology. Brands invest billions into campaigns designed to do more than showcase a product — they purpose to affect the way people think, really feel, and in the end buy. Understanding the psychology behind ads reveals why certain strategies work and the way
Read moreAdvertising is without doubt one of the most powerful tools companies use to affect consumer behavior. From the catchy jingles on TV to the personalized ads in your social media feed, advertisements are designed to form our perceptions and drive us toward making a purchase. However what makes ads so efficient in influencing our purchasing
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